How Gaze Coin Plans To Create A Decentralized Attention-Based Vr/Ar Economy

Los Angeles, — Gaze Coin announced, they are coming up with a new age revolution in AR/VR to solve the monetization challenges of virtual worlds, bridging the gap between the promise of VR/AR and the ability for brands and content owners to capitalize on it. Gaze Coin is a breakthrough monetization, ad-tech, and DRM solution for VR/AR, measuring and employing user gaze as a unit of exchange and digital record among advertisers, content owners/creators and users.

The platform calculates the exact amount of time users dedicate to the virtual world watching ads. A patent registered technology built by GazeCoin which enables it to track the content of person in which his interest lies. Not necessarily for ads, this innovative platform can also be used to make a profile friendly content and deliver it to the user according to his/her interests.

Gaze Coin CEO, Jonny Peters said, “For too long, VR/AR monetization has been constrained by last-century models that work for web and mobile, but miss the mark terribly in VR/AR, where everything you see can be monetized. We designed Gaze Coin to bridge the gap between the promise of virtual worlds and the ability for brands and content owners to capitalize on it, at the heart of how the medium is actually consumed.”


Gaze Coin is going for a public token sale from December 10, 2017. The team expects to sell about five million coins with the presale money going towards the development of the technology to the point of release and team growth. They are hoping that the ICO to be 30 million dollars and minimum goal of 2 million dollars. The company said if they do not achieve the expected target the ETH funding shall be refunded. Gaze Coin allows right holders to track the content as and when created in VR/ AR to display it in its platform in a remixed, versioned, altered, transferred, licensed, sold, discontinued, etc. with also a feature of tracking its consumption. It also collects meaningful data on content usage, lifecycle and audience engagement. It manages correct, appropriate payments to respective parties.

The platform which enables the monetization calculations as a holy grail for VR/AR tech; an engine that funds the expansion of content and elevates the synergy between stakeholders. The advertiser is incentivized to place ads/branded content by growing user reach/engagement. Content owners are incentivized to provide quality content by advertiser patronage and increasing user reach/engagement. Users are incentivized by content owner rewards and quality content, resulting in broader reach and engagement that advertiser wants.

A full whitepaper with ICO details and a development roadmap as well as complete SAFT information for qualified investors are at .


Gaze Coin is an immersive advertising tech company, which allows brands to calculate precise Returns On Investments on VR/AR advertising and other VR/AR activations, collect correct data on user behavior inside the Virtual world and reduce the ad fraud industry. GazeCoin, co-founded by Jonny Peters, an award-winning director whose work won the nomination in the prestigious Cannes film festival under VR category 2017.

For further information regarding Gaze Coin, please visit.





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