Announces the Launch of its Customizable Crypto Exchange and Sponsors Bloomberg’s First Cryptocurrency Event is sponsoring today’s Bloomberg event the “Future of Cryptocurrencies” at Bloomberg’s London offices and is simultaneously holding a coffee giveaway and surprise “flash mob” at Canary Wharf. The combined marketing campaign is to announce the launch of’s customizable cryptocurrency exchange.

Jim Preissler, CEO, announced the launch, scheduled for July 17th, 2018, during his keynote speech at Bloomberg’s event. The new platform will offer commission-free trading to users for the first month of its operation.

“We are thrilled to announce the launch of our Exchange. The community has been eagerly waiting, so it gives me great pleasure to announce that we will finally launch on 17th July. It will be a staggered launch to 1,000 people initially, with future clients to be on-boarded in the days to follow!”

The new exchange platform completed its ICO on January 4th, 2018, and the Trade Token (TIO) is now listed on OKEx, Bancor, Gate,io and TIDEX.

The first 1,000 people selected to be part of the staggered launch of will be contacted via email in the days before.

“Following the BETA version of our Exchange where select members tested the platform, we are confident that we will satisfy the specifications stipulated to us by our community and look forward to sharing in the successes of our upcoming official Exchange,” said Preissler.

The company describes itself as a “next-generation” financial institution based on blockchain technology and aim to provide the “ultimate” in security and transparency.

“By leveraging decades of experience in the investment banking, trading & FinTech sectors, and combining them with the power and transparency of the distributed ledger, has created a truly unique exchange that will revolutionize asset trading and investment banking.”

The announcement, says, comes after months of anticipation across the crypto world as it prepares for the launch of its live exchange, and later its “liquidity pool.”

The official launch announcement was celebrated today with two “milestone” events.

The first, Bloomberg’s “The Future of Cryptocurrencies” event is the news networks first ever cryptocurrency event and is being broadcast live on Bloomberg Terminal’s to thousands of users and live streamed on’s website. The collaboration is:

“An attempt to bridge the worlds of traditional finance with blockchain/cryptocurrency by bringing some of the brightest minds and most innovative thinkers together, for a one-of-a-kind event. This event will be livestreamed on”

Today, in the second event, has hosted a “guerrilla coffee campaign” handing out 13,000 free coffees in branded cups at one of London’s busiest commuter hotspots and financial centres, Canary Wharf station, frequented by 350,000 people every day. Coffee will also be given away at 20 independent coffee shops in the City of London.

Chocolate coins emulating the company’s cryptocurrency, the Trade Token (TIO), are being distributed across various London venues, and both these and the coffee cups offer an opportunity to register in the company’s airdrop campaign.

In further plans to exhilarate the crowds at Canary Wharf Station, a surprise flash mob of dancers will perform dressed as astronauts. This is also being live-streamed on the company Facebook page

The new exchange will be’s flagship product, and the launch is marked with a well thought out marketing campaign where is seeing a global press presence at its events.

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